Social Media Marketing Master Course – Syllabus
Facebook Organic
✅ Facebook Account creation and Profile Lock
✅ Securing Your Facebook account
✅ Facebook Business Page Creation
✅ Adding Info and User Name
✅ Facebook Page Access Sharing – In Page
✅ Customizing Action Button (CTA) on Facebook
✅ Creating Your Post on Facebook
✅ Posting a Story on Facebook
✅ Understanding Facebook Events
✅ Recommendations on Facebook
✅Connect Facebook, Instagram and WhatsApp
✅ Check Page Quality and Account Quality
✅ Facebook Page Insights
✅ Facebook Page – Deactivation, Reactivation and Deletion
Meta Business Manager
✅ Meta Business Manager Account Creation
✅ Connect Instagram Account with Meta Business Manager
✅ Meta Business Manager Basic setup
✅ Connecting WhatsApp Business with Meta Business Manager
✅ Add user to Meta Business Account
✅ Meta Pixel Creation, Setup and Verification
✅ Facebook Custom Audience with Pixel Website Visitors
✅ Facebook Custom Audience with Page Engagement
✅ Lookalike Audience Creation in Meta Business Manager
✅ Creating Saved Audience in Meta Business Manager
WhatsApp Business Account
✅ WhatsApp Business Account Creation and Profile setup
✅ WhatsApp Business Basic Setup and Message Tools
✅ WhatsApp Business Catalog Creation
✅ WhatsApp Business Connect with Facebook and Instagram
✅ How to Delete a Business WhatsApp Account
Meta Business Suite
✅ Post Through Meta Business Suite
✅ Story Through Meta Business suite
✅ Reels Through Meta Business Suite
✅ Inbox in Meta Business Suite
✅ Meta Business Suite Insights
Instagram Organic
✅ Creating Instagram Account and Switch to Professional Account
✅ Setup 2-Factor Authentication for Instagram
✅ Instagram Basic Business Settings
✅ Instagram Professional Account Setup Steps
✅ Instagram Post Sharing
✅ Instagram Story Creation
✅ Instagram Story Highlights
✅ How to create Instagram Reels
✅ How to Delete your Instagram Account
Meta Lead Generation Campaign
✅ Meta Lead Ads – Instant Forms
✅ Meta Lead Ads – Website
✅ Meta Lead Ads – Facebook Messenger
✅ Meta Lead Ads – Call
✅ Meta Lead Ads – Instagram Messages
✅ Meta Ads Preview Link and Simple Reports
Facebook and Instagram Post Boost
✅ Facebook Post and Boost
✅ Instagram Post and Boost
✅ Facebook Reels Boost
✅ Instagram Reels Boost
Meta Sales Campaign
✅ Meta Website Traffic Sales Campaign
✅ Meta Sales Campaign With Messaging Apps
✅ Meta Sales Call Campaign
Meta Engagement Campaign
✅ Meta Messenger Apps Campaign
✅ Meta Video Engagement Campaign
✅ Meta Website Engagement Campaign
✅ Facebook Page Like Campaign
Meta Traffic Campaign
✅ Meta Website Traffic Ads
✅ Meta Traffic Ads – Instagram Profile
✅ Meta Traffic Ads – Messaging Apps
✅ Meta Call Ads
Meta Remarketing Campaign
✅ Target People Who Watched Your Videos
✅ Target People Who Visited Your Website
✅ Target People Who Engage With Your Lead Form
✅ Target People Who Engage With Your Facebook Page
✅ Target People Who Engage With Your Instagram Page
✅ Target People Using Customer List or Database
Meta Engagement Campaign
✅ Meta Messenger Apps Campaign
✅ Meta Video Engagement Campaign
✅ Meta Website Engagement Campaign
✅ Facebook Page Like Campaign
✅ Meta Call Campaign
Meta Awareness Campaign
✅ Meta Awareness ads