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Social Media Marketing Master Course – Syllabus

Facebook Organic

Facebook Account creation and Profile Lock
Securing Your Facebook account
Facebook Business Page Creation
Adding Info and User Name
Facebook Page Access Sharing – In Page
Customizing Action Button (CTA) on Facebook
Creating Your Post on Facebook
Posting a Story on Facebook
Understanding Facebook Events
Recommendations on Facebook
Connect Facebook, Instagram and WhatsApp
Check Page Quality and Account Quality
Facebook Page Insights
Facebook Page – Deactivation, Reactivation and Deletion

Meta Business Manager

✅ Meta Business Manager Account Creation
Connect Instagram Account With Meta Business Manager
Connecting WhatsApp with Meta Business Manager
Meta Business Manager Basic Setup
Create ad Account in Meta Business Manager
Add User to Meta Business Account
Meta Pixel Creation, Setup and Verification
Facebook Custom Audience with Pixel Website Visitors
Facebook Custom Audience with Page Engagement
Lookalike Audience Creation in Meta Business Manager
Creating Saved Audience in Meta Business Manager

WhatsApp Business Account

✅ WhatsApp Business Account Creation and Profile setup
WhatsApp Business Basic Setup and Message Tools
WhatsApp Business Catalog Creation
WhatsApp Business Connect with Facebook and Instagram
How to Delete a Business WhatsApp Account

Meta Business Suite

Post through Meta Business Suite
Story Through Meta Business suite
Reels Through Meta Business Suite
Inbox in Meta Business Suite
Meta Business Suite Insights

Instagram

Creating Instagram Account and Switch to Professional Account
Setup 2-Factor Authentication for Instagram
Instagram Basic Business Settings
Instagram Professional Account Setup Steps
Instagram Post Sharing
Instagram Story Creation
Instagram Story Highlights
How to create Instagram Reels
Instagram – Account Insights
How to Delete your Instagram Account

Meta Lead Generation Campaign

Meta Leads Ads – Instant Forms
Meta Leads Ads – Facebook Messanger
Meta Leads Ads – Website
Meta Leads Ads – Instagram Messages
Facebook Leads Ads – Call
Meta Ads Preview Link and Simple Reports

Facebook and Instagram Post Boost

✅ Facebook Post and Boost
Instagram Post and Boost
Facebook Reels Boost
Instagram Reel Boost

Meta Sales Campaign

✅ Meta Website Traffic Sales Campaign
✅ Meta Sales Campaign With Messaging Apps
✅ Meta Sales Call Campaign

Meta Engagement Campaign

✅ Meta Messenger Apps Campaign
✅ Meta Video Engagement Campaign
✅ Meta Website Engagement Campaign
✅ Facebook Page Like Campaign
✅ Meta Call Campaign

Meta Traffic Campaign

Meta Website Traffic Ads
Meta Traffic Ads – Instagram Profile
Meta Traffic Ads – Messaging Apps
Meta Call Ads

Meta Remarketing Campaign

✅ Target People Who Watched Your Videos
✅ Target People Who Visited youe Website
✅ Target People Who Engage With Your Lead Form
✅ Target People Who Engage With Your Facebook Page
✅ Target People Who Engage With Your Instagram Page

WhatsApp Business Automation

WhatsApp Business Account Creation and Profile Setup
WhatsApp Business Basic Setup and Message Tools
WhatsApp Business Connect with Facebook and Instagram
WhatsApp Business Catalog Creation
How to Delete a Business WhatsApp Account

Meta Awareness Campaign

Meta Awareness Ads

Facebook Groups

Creating a Facebook Group
Adding Community Roles
Optimising Facebook Group Settings
Work of an Admin Assist in Facebook Group

WhatsApp Business API

✅ WhatsApp Business API with Aisensy – EP01
✅ WhatsApp Business API with Aisensy – EP02
✅ WhatsApp Business API with Aisensy – EP03
✅ WhatsApp Business API with Aisensy – EP04
✅ WhatsApp Business API with Aisensy – EP05
✅ WhatsApp Business API with Aisensy – EP06
✅ WhatsApp Business API with Aisensy – EP07
✅ WhatsApp Business API with Aisensy – EP08

Instagram Trial Reels - A Complete Guide

Understanding Trail Reels: What’s New and Why It matters
Reel Reboots: Maximizing Old Content with Trial Reels
Streamline and Analyze: Unlocking Automation and Insights in Trial Reels
Reposting vs. Creating: Which Works Better?

Twitter (X) Organic

✅ Twitter (X) Overview & Account Launch
✅ Twitter (X) Profile Building Best Practices & Essentials
✅ The Twitter (X) Ecosystem Features & Functionality
✅ Connecting on Twitter (X) DMs & Following Explained
✅ Creating Image Post on Twitter (X)
✅ Support Document – Twitter (X) Image & Video Specifications – 2025 Guide
✅ Twitter (X) Video Posting Scheduling & Post-Publish Actions
✅ Crafting High-Quality Tweets – Live Example
✅ Crafting High-Quality Twitter (X) Thread – Live Example

Social Media - Engagement Formula Vault

✅ Social Media Marketing Engagement Formula – Basic Template
✅ Industry-Specific Social Media Engagement Intro
✅ Social Media Marketing Engagement Formula – Advance Template
✅ Ultimate Social Media Caption Guide
✅ Ultimate Social Media Caption Template – Implementation Guide
✅ Caption Crafting – Frameworks to Write Winning Posts for Your Niche
✅ The Ultimate Guide to Attention-Grabbing Link Stickers for Any Industry
✅ The Future of Content: 2025 Social Media Trends Guide
✅ All-in-One Guide to Instagram Stickers: Trends, Themes & Names
✅ Strategic Content Pillar Templates for Social Media 2025
✅ The Ultimate Social Media Post Checklist (2025 Guide)
✅ Irresistible Social Media Bio (2025 Blueprint)
✅ 10 Proven Post Ideas To Boost Engagement in 2025
✅ Twitter (X) Content Calendar: Planning & Scheduling
✅ 15 Minute Daily Social Media Marketing Routine

SMM Master Course - The Content Vault

The Ultimate HashTag Library for Social Media – Part 01
The Ultimate Hook Playbook – Part 01
Social Media Crisis Response Templates – From Chaos to Control
Lead to sale – The Ultimate Conversion Strategy for Social Media Leads
Ultimate Sales conversion Framework – Engage, Convert and Repeat
Social Media – Crisis Control Flowchart and Guide
From Scroll to Action: A Pro’s Guide to Winning CTAs
50+ AI Tools by Category: Free & Paid Picks
Crafting Powerful Keywords for Google Alerts: A Comprehensive Guide
Google Alerts Keyword Guide for Different Categories 2025
Google Alerts – Must-Know Keywords for Every Industry
The Ultimate Social Media toolkit (2025 Edition)
Twitter Grok AI – The Ultimate Prompt Collection

The Reels Collection

Meta Lead Testing Tool
No Hashtages, Double Reach!
Instagram Story Link Hacck
Instagram Stories Stand Out
Instagram Stories Wrap Affect

The Business Vault

Cars327 Coimbatore Business Study
Cars327 Promotional / Advertisement Video

Placement Assistance - Tamil

✅ Mr. AudtiyaVignesh | Introduction
✅ What Employee Really Want?
✅ KSA Explained: What Makes You The Right Candidate?
✅ Stay Calm & Confident: Breathing Techniques for Interviews
✅ Cracking the Top Interview FAQs
✅ Background Verification: What Employers Really Check

Placement Assistance - English

Mr. William Daniel | Introduction
Understanding Interview Types
Direct Call Interview Strategies: What to Say & Avoid
The In-Person Interview: Confidence & Preparation
First Impressions Matter: How to Present Yourself Professionally
Key Elements That Can Make or Break Your Interview
Overcoming Interview Anxiety
Common Interview Mistakes & How to Avoid Them (With Demo)
Mr. William Daniel’s Story: Career Wisdom for Aspiring Professionals