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Social Media Marketing Course – Syllabus

Facebook Organic

Facebook Account creation and Profile Lock
Securing Your Facebook account
Facebook Business Page Creation
Adding Info and User Name
Facebook Page Access Sharing – In Page
Customizing Action Button (CTA) on Facebook
Creating Your Post on Facebook
Posting a Story on Facebook
Understanding Facebook Events
Recommendations on Facebook
Connect Facebook, Instagram and WhatsApp
Check Page Quality and Account Quality
Facebook Page Insights
Facebook Page – Deactivation, Reactivation and Deletion

Meta Business Manager

✅ Meta Business Manager Account Creation
Connect Instagram Account With Meta Business Manager
Connecting WhatsApp with Meta Business Manager
Meta Business Manager Basic Setup
Create ad Account in Meta Business Manager
Add User to Meta Business Account
Domain Verification in Meta Business Manager
Meta Pixel Creation, Setup and Verification
Facebook Custom Audience with Pixel Website Visitors
Facebook Custom Audience with Page Engagement
Lookalike Audience Creation in Meta Business Manager
Creating Saved Audience in Meta Business Manager

WhatsApp Business Account

✅ WhatsApp Business Account Creation and Profile setup
WhatsApp Business Basic Setup and Message Tools
WhatsApp Business Catalog Creation
WhatsApp Business Connect with Facebook and Instagram
How to Delete a Business WhatsApp Account

Meta Business Suite

Post through Meta Business Suite
Story Through Meta Business suite
Reels Through Meta Business Suite
Connecting WhatsApp to Meta Business Suite Inbox
Inbox in Meta Business Suite
Meta Business Suite Insights


Creating Instagram Account and Switch to Professional Account
Setup 2-Factor Authentication for Instagram
Instagram Basic Business Settings
Instagram Professional Account Setup Steps
Instagram Post Sharing
Instagram Story Creation
Instagram Story Highlights
How to create Instagram Reels
Instagram – Account Insights
How to Delete your Instagram Account

Meta Lead Generation Campaign

Meta Leads Ads – Instant Forms
Meta Leads Ads – Facebook Messanger
Meta Leads Ads – Website
Meta Leads Ads – Instant Forms and Messanger
Meta Leads Ads – Instagram Messages
Facebook Leads Ads Instant Form to Google sheet with Pabbly Connect
Meta Ads Preview Link and Simple Reports

Facebook and Instagram Post Boost

✅ Facebook Post and Boost
Instagram Post and Boost
Facebook Reels Boost

Meta Sales Campaign

✅ Meta Website Traffic Sales Campaign
✅ Meta Sales Campaign With Messaging Apps
✅ Meta Sales Call Campaign

Meta Engagement Campaign

✅ Meta Messenger Apps Campaign
✅ Meta Video Engagement Campaign
✅ Meta Website Engagement Campaign
✅ Facebook Page Like Campaign

Meta Traffic Campaign

Meta Website Traffic Ads
Meta WhatsApp Message Ad
Meta Messenger Traffic Ads
Meta Call Ads

Meta Remarketing Campaign

✅ Target People Who Watched Your Videos
✅ Target People Who Visited youe Website
✅ Target People Who Engage With Your Lead Form
✅ Target People Who Engage With Your Facebook Page
✅ Target People Who Engage With Your Instagram Page
✅ Target People Using Customer List or Database

WhatsApp Business Automation

✅ WhatsApp Business API with AiSensy – EP01
✅ WhatsApp Business API with AiSensy – EP02
✅ WhatsApp Business API with AiSensy – EP03
✅ Send Wlecome Message to Facebook Leads – EP04

Facebook Groups

✅ Comprehensive Guide to Maximising Your Facebook Group’s Potential