Google Ads Master Course – Syllabus
Google Ads Overview
✅ Creating a Google Account
✅ Creating Google Ad Account
✅ Creating Google Ad Manager Account
✅ Adding members and Securing your Google ad account
✅ Google Ads Terminology
✅ How Paid Search Works
✅ Delivery Method
Search Campaign
✅ Search Ads Using Sales Objective
✅ Search Ads Using Leads Objective
✅ Search Ads Using Website Traffic Objective
✅ Search Ads without Goal Guidance
✅ Bidding Strategy
Video Campaign
✅ Video Ads using Sales Objective
✅ Video Ads using Leads Objective
✅ Video ads using Website Traffic Objective
✅ Video ads using product and brand consideration Objective
✅ Bidding Strategy
Discovery Campaign
✅ Discovery ads using Sales Objective
✅ Discovery ads using Leads Objective
✅ Discovery ads using Website Traffic Objective
✅ Discovery ads without Goal Guidance
✅ Bidding Strategy
Other General Campaign
✅ How to create Google Shopping Campaign
✅ How to create Google App Campaign
✅ How to create Google ads smart campaign
✅ How to create Google Remarketing Ads
✅ How to Create an Ad Asserts
Introduction to Conversion Tracking
✅ Google Ads and Analytics Link
✅ Website Conversion Tracking
✅ Phone Call Conversion Tracking
✅ Import – Google Analytics
✅ App Conversion Tracking
✅ Offline Conversions
✅ Analyzing Conversion Reports
✅ ROI Calculation
Landing Pages
✅ Landing Page Use Cases
✅ Types of Landing Pages
Google Ads Auction
✅ What is Ads Auction
✅ Improving Ad Relevance
✅ Improving Landing Page Experience
✅ Improving the CTR
✅ What is Actual CPC?
✅ How QS affects the Cost?
✅ Types of CPC’s
✅ Auction Insights Tool
AD Rank and Quality Score
✅ What is Quality Score?
✅ How Quality Score Affects Your Campaigns Quality Score Factors
✅ Understanding the Ads Auction
✅ What is Ad Rank?
✅ How Ad Rank Works
About Keywords
✅ Keyword Research (Keyword Planner)
✅ Keyword Match Type
✅ Negative Keyword List
✅ Search Term
✅ Different Types of Keywords
✅ How to Choose the Right Keywords to Target
Display Campaign
✅ Display Ads using Sales Objective
✅ Display Ads using Leads Objective
✅ Display Ads using Website Traffic Objective
✅ Display Ads using Brand Awareness and Reach Objective
✅ Display Ads without Goal Guidance
✅ Bidding Strategy
Video - Brand Awarness and Reach Objective
✅ Video Ad – Brand Awareness
✅ Effective Reach
✅ Non-Skippable In-stream
✅ Target Frequency
✅ Video – Ad Sequence
✅ Video – Audio
✅ Bidding Strategy
Performance Max Campaigns
✅ Performance Max using Sales Objective
✅ Performance Max using Leads Objective
✅ Performance Max using Website Traffic Objective
✅ Performance Max without Goal Guidance
✅ Bidding Strategy
Introduction to Extensions
✅ Sitelink Extension
✅ Call Extension
✅ Callout Extension
✅ Structured Snippet Extension
✅ Price Extension
✅ Promotions Extension
✅ Lead Form Extension
✅ App Extension
✅ Ad Policies to Comply With Ad Extensions
Remarketing Campaigns
✅ Audience Manager
✅ Remarketing Campaign Creation
✅ YouTube Remarketing
✅ Customer List
✅ Custom Combinations
✅ Website audience
✅ App Audience
✅ Common troubleshooting issues
Campaign Report Analysis
✅ Key Performance Indicators (KPIs)
✅ Different Levels of Data Analysis
✅ Segmenting Data
✅ Filtering Data
✅ Column Customization
✅ Search Terms Report
✅ Auction Insights Report
✅ Keyword Reports
✅ Automated Rules
✅ Dimensions Report