What You Will Learn
Beginner to Pro. Screen-Shared Tutorial Modules
Module 01: Social Media Marketing Fundamentals
Understand the core concepts, platforms, and strategies of social media marketing. Learn why every business needs it and how it drives visibility, engagement, and sales.
Module 02: Branding & Identity Building
Craft a clear brand personality, mission, and voice that your audience remembers. Build a consistent visual identity using colors, fonts, and stories across all platforms.
Module 03: Meta Account Setup & Integration
Set up Facebook, Instagram, and WhatsApp Business the right way inside Meta Business Manager. Connect and secure all accounts for smooth ad management and tracking.
Module 04: WhatsApp Business & Catalog Creation
Create and optimize your WhatsApp Business profile and product catalog. Learn how to use catalogs, quick replies, and messaging tools to turn chats into customers
Module 05: Audience Building & Meta Pixel (Datasets)
Install Meta Pixel and set up key events to track website actions. Use this data to build custom, lookalike and saved audiences for laser-focused targeting.
Module 06: Meta Ads Fundamentals & Automation
Learn all Meta campaign objectives across awareness, consideration, and conversion stages. Automate basic optimizations so Meta’s algorithm can get you best results.
Module 07: Lead Generation & Conversion Campaigns
Create high-converting lead ads using instant forms, Messenger, website, and call objectives. Design simple funnels that move cold audiences into paying customers.
Module 08: Advanced Meta Campaigns & Sales Optimization
Build full-funnel campaigns with retargeting, offer testing and budget scaling. Optimize creatives, audiences, and placements to consistently increase ROAS.
Module 09: Design & Content Creation (Canva)
Design professional posts, stories, carousels, and thumbnails tailored to each platform. Learn layout, hierarchy, and consistency so every creative tool look like a brand, not a random post, Canva modules are complimentary and not eligible for Q&A.
Module 10: Twitter/X Strategy & Growth
Set up and optimize a professional X profile that matches your brand. Learn how to write hooks, threads, and replies that attract followers and drive traffic.
Module 11: WhatsApp Automation & Meta Commerce Manager
Automate welcome flows, follow-ups, and broadcast campaigns using WhatsApp tools and APls. Combine WhatsApp, Reels, and Facebook Groups to build a community.
Module 12: Al Tools for Marketing & Content Automation
Use ChatGPT, Gemini, Grok and similar tools to ideate, script, and write content at scale. Build your own Al-assisted workflow for ads, captions, emails, and client reports.
Placement Module: Job Placement Assistance
Once your assessments are graded as “PASS”, you will receive access to Placement Module. Interview related tutorials, mock test, build your job-ready portfolio and professional resume, receive placement assistance to confidently start your career.